A shopping centre activation (often referred to as a pop-up shop) is a temporary, immersive
experience that takes place within a shopping centre. Unlike traditional stores, these pop-ups are designed to capture attention, generate excitement around a new product, and foster direct interaction with your brand.
Prime Location:
Striking Design:
Interactive Engagement:
Incorporate interactive elements that engage customers of all ages. Interactive experiences, such as product demonstrations, virtual reality, or gamified elements, significantly boost engagement. Interactive experiences can lead to a 40% increase in engagement and a 25% increase in sales. Additionally, offering tangible take-home items, photo opportunities, or skills learned can make the experience more memorable and encourage sharing.
Exclusive Offers:
Generate a sense of urgency and exclusivity with limited-time promotions. Forbes notes that limited-time offers create a sense of urgency that can drive immediate action and boost sales. Exclusive discounts or special products available only at the pop-up shop can further enhance this effect. FOMO (Fear of Missing Out) marketing is behind 60% of sales, an indicator that for many shoppers it’s reason enough to buy.
Effective Staffing:
Our End-to-End Activation Process:
- Collaborative Brainstorming: We work closely with you to understand your brand goals and target audience. Together, we’ll develop a creative concept that resonates and drives engagement.
- Experiential Design: Our team uses cutting-edge technology to create stunning rendered visuals, allowing you to see your activation come to life before it’s even built.
- Expert Builders: We leverage our network of experienced builders to transform your vision into a reality. Whether it’s interactive displays, engaging games, or comfortable seating areas, we ensure every detail is meticulously crafted.
- Seamless Execution: We handle the entire process, from sourcing materials to managing logistics and ensuring smooth execution on-site.
“Collaborating with Crowd Culture – Experiential Marketing Agency has been remarkably smooth, thanks to their deep understanding of our destinations and effective communication. With invaluable support from BrandSpace’s Retail Partner Experience Team, available to all business partners, our team identified prime locations and created an outstanding display experience. We are thrilled with the campaign’s success and the enriched experience it delivered to our customers.” – Christina Hatzistiliadis, Senior Partner Experience Executive
Check out The Video video from one of our recent pop-up shops in Westfield East Gardens!
Links
- Trust Pulse: FOMO Statistics
- Aqomi: Creating Brand Experiences Across All Touch Points
- Light Speed HQ: Retail Industry Trends and Power of the Pop-Up Shop
- Wifi Talents: Experiential Marketing Statistics: Direct Sales Impact and Consumer Engagement
- LPC: The Rise of Pop-Up Retail
- Shopify: Learn How to Set Up a Pop-Up Shop
Have an experiential design concept that you're ready to bring to life?
SEND US YOUR DESIGN BRIEF TODAY
If you are ready to see your vision become a reality, and have the following information to hand, send is through via the link below and we will get the ball rolling!
- Activation Type
- Site / Location Size
- AV / IT / Techical Requirements
- Structural Requirements
- Prospective Budget
- Vision + Theme
- Imagery + Artwork