Brand Activation
Roadshows
Roadshows are a fantastic way to activate and can be a very useful concept fro brands to deliver activations in a number of locations, across a number of days, months or even years. They are a flexible marketing tool as they are a flexible and temporary option that can access a wide demographic of audiences, across a number of different venues and spaces. Roadshows also allow brands to maximise the most out of their activations and utilise the space more than once or twice.
What is a Roadshow?
Roadshows are events or activations that travel to a number of locations in order to reach a greater number of people across a wider geographic location. Not only can this reach more people, but you can also get the most out of your activation by repurposing it in a number of different locations. This will allow your brand to reach a wider group of people.
Why are Roadshows Important?
The strong benefit of a roadshow is the ability to pick it up and move it somewhere else with relative ease. As they are designed to be temporary and transportable, it allows flexibility for the concept to be transported and shown in a number of different locations.
Further to this, Roadshows allow brands to only activate at certain times of the year, and easily be placed away and stored until they decide to use them next.
The strong benefit of a roadshow is the ability to pick it up and move it somewhere else with relative ease. As they are designed to be temporary and transportable, it allows flexibility for the concept to be transported and shown in a number of different locations.
From different shopping centres, to sporting competitions and events, to different public spaces or even different events. There are a number of reasons why businesses choose to turn their brand activations into a roadshow.
Why work with Crowd Culture?
Crowd Culture has been involved in a number of roadshows, which have allowed us to operate in a number of locations across Australia and New Zealand, meaning that we have a strong number of suppliers,
Crowd Culture has experience in bringing roadshows all across Australia, so we have the networks and suppliers to organise logistics to every state, and even across the ditch to New Zealand. Crowd Culture have also used a number of different portable options, from portable container spaces, to specially designed promotional trailers, we have used a number of different options for our clients, to create the best activation roadshow possible.
Our Other Offered Services
Custom Pop-Up Shops
Pop-up Shops can be a very easy and simple way to display brands products or services in a new location or environment.
Event, Expo and Tradeshow Displays
Exhibition and Trade Shows are a great way for any business to display their products or services to people within the industry.
FAQs
How Do I Find The Right Space For My Roadshow?
Roadshows are a great option as they can be placed in a number of different locations and spaces. They can be set up, in locations such as Shopping Centres, Public Spaces, Parks and event spaces. In addition to this, using temporary roadshow spaces such as trailers or containers, that allow each activation to be completely flexible and temporary, so that they are easy to move around to different locations.
How Much Does A Roadshow Cost?
There are a number of factors that must be considered when budgeting for a roadshow activation. From the timeframe, number of locations, the number of staff required and the size of the activation space, all contribute to the budget required.
However, Roadshows are considered an affordable and effective activation option, as they can be used multiple times across a number of different spaces. In addition to this, roadshows are temporary and portable which makes it easy to move from one location to the next.
Crowd Culture are committed to working with our clients budget, to help provide them with options that will help them work throughout.
What Are The Best Ways To Promote My Roadshow?
Roadshows are great for businesses because in most cases, they do not require much promotion or advertising. As they are placed in already high foot traffic areas and spaces, they will already generate a number of new and interested customers. This allows brands to reduce the need to have promotion and advertising of their space, as they will already generate a strong number of people, just through their locations.
Get in touch - Book a strategy session today!
We are experts in Roadshow activations. We take all aspects of the process out of your hands, so that there is nothing to worry about. As a full service agency, we will design, build, organise logistics, liaise with all venues, staff and ensure that your roadshow activation is next level.
Book a Strategy Session Today
We are experts in Roadshow activations. We take all aspects of the process out of your hands, so that there is nothing to worry about. As a full service agency, we will design, build, organise logistics, liaise with all venues, staff and ensure that your roadshow activation is next level.