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Experiential
Why does a Brand Activation need to Stand out?
Brand Activations are always about connecting with people, so it is important you can create some unique features that captivate attention, intrigue and excitement. When looking to create a brand activation, it can be important that you are able to draw people’s attention and them interested in finding out more about what your activation has to offer them. The more interested people are, in the activation, the more likely they will remember your brand positively.
There’s no need to worry about how you are going to make your next activation fun and exciting, use these 5 tips and you will have no problems at all.
1. Use Amazing Visuals
Getting the attention of an audience is the most important part of any activation. Through the use of flashy lighting displays, screens playing intriguing content, and a number of vibrant and eye-catching colours, will have people interested and curious in what your brand is all about.
2. Use Activities and Challenges to Draw the Crowd
Now that you have captured people’s attention with visuals, what is going to get people to stick around and find out more about your brand and your offerings. Through activities and challenges! People love to be competitive and get involved in games and activities. By drawing people into play, they will be more inclined to want to know more about the brand and what they can
3. Use Giveaways and Prizes
Creating a custom design and concept will help your brand create new ideas and establish something that reflects the brand and its values as a whole. Creating something that is bespoke, will help your brand stand out from other activations or stands, whether it be at an expo, or sporting event, the better your brand stands out, the more likely people will come to have a look at your brand.
4. Get a custom stand design
There are a number of options out there for Shell Scheme options that are very easy and the perfect hire option. However, our goal at Crowd Culture is make your brand stand out from the Crowd, and therefore we believe in creating custom designs that will wow your audience and keep them intrigued and interested.
Get a custom stand design that your brand deserves! Talk to us today and lets get the ball rolling!
5. The Bigger the Space, the Better.
Create a space that invites and draws people into the stand. You don’t want to have something that is too intimidating or doesn’t interest people.
The more attention you can create, the better opportunity you will have to create strong connections and relationships with prospective consumers. People want to know a product before you buy it, so present them with an opportunity to learn more, so that the next time they see, they will be more comfortable to learn and discover the ins and outs of the product.
Need some help? Talk to us!
Overall, Crowd Culture are experts at brand activations and our years of experience, means that we know exactly how to create amazing bespoke activations. We can help enhance your next brand activation, and take it to the next level
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Have an experiential design concept that you're ready to bring to life?
SEND US YOUR DESIGN BRIEF TODAY
If you are ready to see your vision become a reality, and have the following information to hand, send is through via the link below and we will get the ball rolling!
- Activation Type
- Site / Location Size
- AV / IT / Techical Requirements
- Structural Requirements
- Prospective Budget
- Vision + Theme
- Imagery + Artwork