Expo Roadshows
Roadshows are a fantastic way to activate and can be a very useful concept for brands to deliver activations in a number of locations, across a number of days, months or even years. They are a flexible marketing tool as they are a flexible and temporary option that can access a wide demographic of audiences, across a number of different venues and spaces. Roadshows also allow brands to maximise the most out of their activations and utilise the space more than once or twice.
What is an expo roadshow?
An Exhibition Roadshow is a strategic approach to exhibiting at multiple trade shows, expos, and industry events across different locations. Rather than investing in a one-time stand for a single event, brands can design a modular, reusable exhibition setup that travels from city to city, maximising exposure and engagement throughout Australia and New Zealand.
Crowd Culture specialises in creating high-impact exhibition roadshows that deliver consistency, flexibility, and efficiency—ensuring your brand stands out at every event.
Why Take Your Exhibition Stand on the Road?
Exhibiting at multiple events requires a smart, scalable approach to design and logistics. A roadshow strategy ensures:
- Maximum Brand Exposure – Engage with audiences across multiple industry events without reinventing your stand every time.
- Cost Efficiency – A reusable, transportable setup eliminates the need for multiple stand builds, reducing costs across your exhibition calendar.
- Consistency Across Events – Maintain a strong, recognisable brand presence no matter where you exhibit.
- Flexibility in Design – Modular stand components allow for easy adaptation to different exhibition spaces and requirements.
- Streamlined Logistics – Our team manages transport, installation, and on-site execution, ensuring a seamless experience at every location.
How Crowd Culture Delivers Exhibition Roadshows
With years of experience in exhibition stand design and activation, Crowd Culture ensures your roadshow is executed with precision and impact. Our services include:
- Custom Exhibition Stands – Designed for modularity and adaptability across multiple events.
- Logistics and Transport Management – Ensuring seamless movement of your stand from city to city.
- On-Site Installation and Pack-Down – Professional setup and dismantling at every event location.
- Storage Solutions – Secure warehousing between exhibitions for hassle-free event planning.
By taking your exhibition stand on the road, you can amplify your brand’s reach, connect with more audiences, and maximise your investment in face-to-face marketing. Crowd Culture’s expert team is here to make every stop on your roadshow a success.
Our Other Offered Services
Custom Pop-Up Shops
Pop-up Shops can be a very easy and simple way to display brands products or services in a new location or environment.
Event, Expo and Tradeshow Displays
Exhibition and Trade Shows are a great way for any business to display their products or services to people within the industry.
FAQs
How Do I Find The Right Space For My Roadshow?
Roadshows are a great option as they can be placed in a number of different locations and spaces. They can be set up, in locations such as Shopping Centres, Public Spaces, Parks and event spaces. In addition to this, using temporary roadshow spaces such as trailers or containers, that allow each activation to be completely flexible and temporary, so that they are easy to move around to different locations.
How Much Does A Roadshow Cost?
There are a number of factors that must be considered when budgeting for a roadshow activation. From the timeframe, number of locations, the number of staff required and the size of the activation space, all contribute to the budget required.
However, Roadshows are considered an affordable and effective activation option, as they can be used multiple times across a number of different spaces. In addition to this, roadshows are temporary and portable which makes it easy to move from one location to the next.
Crowd Culture are committed to working with our clients budget, to help provide them with options that will help them work throughout.
What Are The Best Ways To Promote My Roadshow?
Roadshows are great for businesses because in most cases, they do not require much promotion or advertising. As they are placed in already high foot traffic areas and spaces, they will already generate a number of new and interested customers. This allows brands to reduce the need to have promotion and advertising of their space, as they will already generate a strong number of people, just through their locations.
Book a Strategy Session Today
We are experts in Roadshow activations. We take all aspects of the process out of your hands, so that there is nothing to worry about. As a full service agency, we will design, build, organise logistics, liaise with all venues, staff and ensure that your roadshow activation is next level.