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EOFY is Approaching: Here’s Why You Should Plan Your 2025 Brand Activations Now
Posted on May 21, 2024
The end of the financial year is fast approaching, and for many brands and businesses, it’s a time of budgeting and planning for the year ahead. While finalising financial reports is important, it’s also a strategic opportunity to get a head start on your brand activation plans for the coming year (2024/2025).
Here's why planning your brand activations early can give you a significant edge:
Secure Prime Dates and Locations:
Popular venues and event dates can book up quickly. By starting your planning early, you have a wider selection of options to choose from and secure the perfect spot for your brand activation. Our allocation for PAXAUS24 is already filling up fast, so locking in your participation early can ensure you have the most impactful location to connect with passionate gamers. This applies to other major events too! Whether it’s a music festival or a local pop-up market, don’t miss out on securing the prime spot for your target audience.
Capture Early Bird Discounts :
Many venues and service providers offer discounts for bookings made in advance. This can lead to significant cost savings for your marketing budget.
Ample Time for Brainstorming and Creativity :
Rushing into an activation can lead to uninspired concepts. Giving yourself extra time allows for brainstorming sessions, exploring creative ideas, and refining your strategy. A study by Eventbrite found that 74% of attendees have a more positive perception of a brand after experiencing a well-executed brand activation.
Don’t forget about summer activations! With the festive season approaching, early planning allows you to develop an engaging activation that captures the spirit of summer and connects with your target audience. We offer customisable container activations that are not only a hit year-round, but also the perfect solution to bring your brand to life during the summer months. Stay tuned for more coming with this custom container activation – you won’t want to miss it!
How Crowd Culture Can Help You Plan Your Next Big Activation
At Crowd Culture, we’re passionate about crafting unique and impactful brand activations that leave a lasting impression. We offer a comprehensive suite of services to help you navigate the entire activation process, from initial concept development to flawless execution. Here’s a glimpse into what we can do for you:
Strategic Brainstorming :
We’ll work with you to understand your brand goals, target audience, and budget. Then, we’ll help you brainstorm creative activation concepts that resonate with your audience.
Memorable Design and Fabrication :
Our in-house design team will translate your vision into a visually stunning and functional activation space. We also handle fabrication to ensure a high-quality finished product. Take a look at the immersive product experience we created for Prime100! We transformed a standard expo booth into a space that transported attendees to a world aligned with the brand’s message. This is just one example of how we bring concepts to life!
Seamless Event Management :
From securing permits to managing logistics and staff, we’ll take care of all the behind-the-scenes details, allowing you to focus on the success of your activation.
Data Capture and Reporting :
We can integrate data capture solutions into your activation to measure its effectiveness and gain valuable insights about your audience.
Don't Wait Until the Last Minute!
By planning your brand activations for the 2024/2025 financial year early, you can secure the best resources, develop a winning strategy, and ensure a stress-free execution. Let Crowd Culture be your partner in creating an unforgettable brand activation. Contact us today for a free consultation and discover how we can help you bring your brand to life!
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If you are ready to see your vision become a reality, and have the following information to hand, send is through via the link below and we will get the ball rolling!
- Activation Type
- Site / Location Size
- AV / IT / Techical Requirements
- Structural Requirements
- Prospective Budget
- Vision + Theme
- Imagery + Artwork
