Shopping Centre Experiences
Shopping Centres experiences are a great way to enhance the customer journey, from awareness to the final purchase. By positioning activations directly in front of consumers who are already interested in purchasing products, brands can use this to their advantage to boost potential product and service sales.
What is a Shopping Centre Experience?
Shopping Centre experiences are usually located in the halls between shops, entertaining spaces, and easily accessible areas where people will walk past and see. Their positioning is used to gain interest from onlooking shoppers, and seek to create awareness, recognition and intrigue about the brand overall.
How Important is experiential marketing in a shopping centre?
Shopping Centre experiences help generate a greater interest and awareness for brands. Within those spaces, they allow for shoppers to learn and understand more about a certain business and see how they would benefit them. By establishing a unique display or stand, it can help draw attention to a brand, and build relationships with potential future customers.
Why work with Crowd Culture?
Crowd Culture have provided a number of experiential activations for brands, across Australia. This has allowed us to build strong relationships with trusted suppliers and partners meaning that we have the scope to deliver displays across all of Australia and New Zealand. Whilst working across a number of centres across Australia and New Zealand, it also means that we have built relationships with centres, who can help your brand stand out from the Crowd.
Our Other Offered Services
Instore Experiences
When people enter a store they want to be able to have experiences and develop a greater understanding of your brand.
Events and Festival Experiences
People at festivals are always looking to have the best possible enjoyment they can, so it provides the perfect opportunity for a brand to create an exciting and engaging experience for people to enjoy.
FAQs
Does Crowd Culture have size limitations when it comes to shopping centre experiences?
The larger the space, the more that your brand will stand out from the Crowd! Size limitations are usually based on the space that Shopping Centres have accessible and available. The more space we can use, the more awareness your brand can create for their image.
How Much Does a Shopping Centre Experience cost?
There are a number of costs involved in a Shopping Centre display and stand, from the rental of the space for the Centre, to the elements involved in the Activation. There are many aspects of the design and build that can add costs, so it is important to work with clients’ budgets to create a space that works for their customers, but also the brand’s limitations.
What Are The Best Ways To Promote Shopping Centre experience?
Shopping Centres are a great way to gain instant audiences as there are always high numbers of foot traffic passing through, meaning that stands and displays can gain strong awareness and attention. Choosing peak shopping periods, such as festive seasons of Easter and Christmas are great examples of ways to get more people in front of a stand faster. Picking the right time can almost be all the promotion a brand needs to promote their business.
Get in touch - Book a strategy session today!
Crowd Culture are experts in Experiential Marketing and have created a number of shopping centre experiences for a number of key brands. This means that we have the knowledge and experience to be able to provide you with bespoke designs and displays that will show off your brand and everything good about it! Get in touch with us today to find out more.
Not sure experiential design is what you're looking for?
Book a Strategy Session Today
Crowd Culture are experts in Experiential Marketing and have created a number of shopping centre experiences for a number of key brands. This means that we have the knowledge and experience to be able to provide you with bespoke designs and displays that will show off your brand and everything good about it!